Blog
QR-codes tips & tricks in print
For already a while you see them popping up all around. In advertisements and other printed communication, in mailings, on billboards and signage, …. So QR-codes are definitely a ‘big thing’ at the moment! But why? What can you all do with a QR-code and what are the advantages of using it.
Here we’ll explain the basics and will give you loads of tips & tricks on how to use them well.
Read More >>The book of (your) ideas
“A new idea is like a child. It’s easier to conceive than to deliver.”… This summons up our newest offspring at Splend-ID. It costed us blood, sweat and lots of hours behind our mac’s, but finally its there: The book of (your) ideas.
Read More >>What are the different components of a logo?
Before you get started with the design/redesign of your logo and decide which type of logo is suitable for your company, it might come in handy to take a look at this short overview of the building blocks of a logo.
A logo consists of the following components:
Blast from the past
We cleaned out our archives, resulting in an overview of logo’s we have made the last couples of years. Check it out!
Read More >>5 good reasons to change your logo
There are many companies who have gone through various logo changes through their decades long histories, for example: Pepsi, Alfa Romeo, Nokia, etc… The questions is ‘why and when did they change their logo, and even more importantly, when will it be time for you to give your brand a new image?’
Below we have listed [...]
The book of (your) ideas
Splend-ID is working on it’s first book
The book of (your) ideas!
“A new idea is like a child. It’s easier to conceive than to deliver.”
By this quote of Ted Koysis we would like to introduce to your our newest offspring… the book of (your) ideas.
Can you relate to that moment when your just falling a sleep [...]
The birth of Brussels Airlines
This ad dates a couple of years back, but it’s a nice example in line with our recent articles on company-aquisitions and which impact they have on branding. A merger between two companies mostly translated itself into a new logo and corporate identity, but often this merge also has to be communicated to it’s target [...]
Read More >>Universal brand name and tagline
When coming up with a name for your company it’s also important to cover the language aspects: Native language of your target audience, Where do you see your brand in approximately 5 years (expansions to other countries, regions)
Read More >>Choosing the right colour for your brand
What was the reason for choosing a particular colour for your logo or brand? Did you just re-use the colours of your old identity, did you pick it randomly or did you have a certain strategy in mind?
In most cases, as a designer, you probably just pick ‘the colour of the moment’, or you base it [...]
Flip your book!
The digital flip book is a new Splend-ID solution for presenting your brochures, catalogues and other documents in an attractive, interactive way. Your way!
We convert your documents into images and insert them into a fully customized, interactive flash animation, which allows the visitor to flip, zoom & print the pages of the flip book.
Customized yet [...]
Splend-ID, serving you with brains & tools
Splend-ID is a servicing company dedicated to corporate branding and design.
Read More >>Veritas brand history
A few Years back Veritas did a major rebranding of its corporate image and all its shops.
Splend-ID made an animated movie for the big launch event.
Key-elements that needed to be incorporated in the movie:
Read More >>Chiquita rebranding
Chiquita recently had their well-known banana stickers rebranded. The assignment was ‘Make bananas cool’. Keeping true to their corporate color pattern of blue and yellow, the design firm made up a large collection of stickers, resulting it a playful, original and still recognizable rebranding.
Nicely done!
Sound branding
Most companies rely solely on the sense of sight to build a corporate identity, but branding isn’t always only about a logo, colors and visuals.
Sound has an enormous potential to convey business values and strengthen the brand reputation. It’s a good way to create impressions for the brand.
What is a highres (high resolution) logo
Every now and then we come across an assignment where the client has to supply several logos for print applications.
For experienced graphic designers and web-developers ‘a high res logo’ is simple as 1 2 3.
Mark Ryden
About the surreal, super detailed images of Mark Ryden. You can keep looking at them and every time you find a little detail you didn’t see before.
A bit weird, and with a love for meat products and barely dressed very white girls, but fantastic!
Ecofont
Ecofont saves on ink and makes your cartridges last longer.
The prints we make for our ‘daily use’ not only use paper, but also ink. According to SPRANQ creative communications (Utrecht in the Netherlands) your ink cartridges (or ink toner) could last longer.
Adobe Kuler
Is your color inspiration running low and just can’t find the perfect color composition for your artwork or site?
Here’s a tool to get the perfect colorscheme for your project in a matter of minutes.
I want you – a design evergreen
Once in a while somebody designs something that instantly becomes an evergreen. One of those visuals that is etched into the collective memory and everybody can visualize immediately once you mention the name.
That’s the goal of good branding. Designing a logo, campaign or visual that is so recognizable that everybody will remember it after having [...]
The history of brands – Coca Cola
The very first Coca-Cola bottle was sold in Jacobs’ Pharmacy Atlanta, Georgia, on May 8th 1866. That’s a long history, with just as many logo’s and bottles. The syrup was produced by Dr. John Stith Pemberton for Coca-Cola®. His bookkeeper penned down the name of the company in his particular handwriting [...]
Read More >>Fake Louis Vuitton
FAKEWEAR
Design Bea Correa 2004
Mindwhatyouwear.com wants to promote awareness about what you wear and consume.
They got tired of label dictatorship, forcing them to advertise logos on their front page of clothes and apparel along with nonsense texts. They felt that their mission was to liberate those poor label slaves.
Mindwhatyouwear.com is authenticating all faux [...]
Does your corporate identity need a boost?
Has your logo become outdated but do you fear you will loose your recognition if you replace it?
Do you have a corporate identity that you’re happy with, but is it just a collection of elements you have acquired over the years?
Read More >>Is your corporate identity built to last?
Is your logo memorable?
Is your corporate identity managable ?
Does your logo stand out?
…
City Branding
Branding does not limit itself to the design of a recognizable logo for your company or product. Marketers try to cover all bases, maximizing brand exposure by doing it with everything.
One of the newer trends is city branding.
Splend-ID discovers Blurb
Blurb – download their software, choose a format,
compile your book and upload it.
About a week later you’ll receive your very own book!
Read More >>How not to do it – I love Blow
Hey, let’s launch a new energy drink. But there are so many already, how can we differentiate. I know, let’s call it “Blow” and pretend it’s cocaine. Guaranteed to become popular no ?!
Read More >>
