Logo stuff

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  • What are the different components of a logo?

    What are the different components of a logo?

    Before you get started with the design/redesign of your logo and decide which type of logo is suitable for your company, it might come in handy to take a look at this short overview of the building blocks of a logo. A logo consists of the following components:
  • 5 good reasons to change your logo

    5 good reasons to change your logo

    There are many companies who have gone through various logo changes through their decades long histories, for example: Pepsi, Alfa Romeo, Nokia, etc… The questions is ‘why and when did they change their logo, and even more importantly, when will it be time for you to give your brand a new image?’ Below we have […]
  • Choosing the right colour for your brand

    Choosing the right colour for your brand

    What was the reason for choosing a particular colour for your logo or brand? Did you just re-use the colours of your old identity, did you pick it randomly or did you have a certain strategy in mind? In most cases, as a designer, you probably just pick ‘the colour of the moment’, or you […]
  • What is a highres (high resolution) logo

    What is a highres (high resolution) logo

    Every now and then we come across an assignment where the client has to supply several logos for print applications. For experienced graphic designers and web-developers ‘a high res logo’ is simple as 1 2 3. But we have noticed that most people don’t have a clue.
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