Logo design for All Ice Group, a company that produces, distributes ad repairs ice cream machines.
- an icon that reflects the made product (ice cream) as well as the technical know-how of the company (cog wheels)
- a clear visual difference between All & Ice to ensure the customer doesn’t read ‘Allice’ instead
- a bright & warm color (no blue or metallic colors to differentiate from the competition)
- a modern, yet vintage look & feel