All Ice Group – Logo design

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Project Details
July 2012
All Ice Group
Project Description

Logo design for All Ice Group, a company that produces, distributes ad repairs ice cream machines.

Creative brief

  • an icon that reflects the made product (ice cream) as well as the technical know-how of the company (cog wheels)
  • a clear visual difference between All & Ice to ensure the customer doesn’t read ‘Allice’ instead
  • a bright & warm color (no blue or metallic colors to differentiate from the competition)
  • a modern, yet vintage look & feel
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