Update-pro Branding

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Project Details
Date:
April 2014
Client:
Update-pro
Project URL:
Launch Project
Project Description
Update Pro is a recognized recruitment agency. Payroll is their core business in which they specialize.
Update pro contacted Splend ID looking for a designer for their logo and corporate identity. Initially the company was called Update-S, but the name didn’t really correspond with the main activity of the company.

URL as inspiration for a company name

Finding a suitable domain name for your business isn’t always easy. Often your first choice (for example .com) is already occupied and you have to come to terms with second best choices such as weird structures with hyphens and foreign country extensions. But in the case of proUpdate we struck gold! The original name Update-S was replaced by pro, which stands for Pay Roll Office. A simple reference to the main activity that also offered the prospect of an even available domain name.

The sleek two color identity was seamlessly translated into cards and a clear website.

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