Universal brand name and tagline
When coming up with a name for your company it’s also important to cover the language aspects:
- Native language of your target audience
- Where do you see your brand in approximately 5 years (expansions to other countries, regions)
- Language used most frequently in the sector you are operating in
- …
Right now you’re probably operating fairly locally, but try to think long-term. Do you have plans to expand to neighbouring countries or even going international? Keep that in mind when brainstorming about a name.
You don’t want give your brand a name that can’t be pronounced by some of you international customers. Nor do you want a tag line that sums it all up perfectly in your native language, but just doesn’t turn out right in for instance French.
Having a universal brand name and tag line is also a big advantage in managing your brand.
You won’t have a big collection of logo’s for all the different countries where you operate, and you don’t have to worry about using the correct logo for a certain country or language region. Just one logo and a single slogan that can be used for all you media.
Easy in upkeep, long-term and understandable for all your clients.
Providing you come up with that perfect name of course!
Related Posts
You can follow any responses to this entry through the RSS 2.0 feed.
